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Getting Ready With: Lucy
Getting ready with my four bridesmaids & mum created some of the best memories from my wedding day.
At the heart of North Africa, the Amazigh culture, carried by the "free men," the Amazigh people, possesses a unique...
As you all know, our brand Yelli Jewels have been influences by Amazigh culture, beliefs and customs since day one. It is therefore not surprising that the women’s place in Amazigh society shaped our vision of where women should stand nowadays. We thought long and hard about what it means to us to be a woman and how our brand can empower and each and every one them to fully reach their hidden potential, and that is what we are striving for every day but particularly in this Month of Women’s Right.
As it is known to be an earth stone, it is no surprise that the Tiger’s Eye Stone is central in our latest collection AKAL, celebration of the element earth. But there’s so much more to it than symbolism or aesthetics, and so we decided to let you on the secrets of this beautiful stone !
As a small company but also and especially as a creator, digital marketing is at the center of our development and evolution as a brand. Our customers, our partners, our suppliers, everything happens on the networks. So, when everything changes and nothing is under control, there’s panic on board! Shadowbanning, drop in commitment, non-existent reach, obsolete content, how to stand up to the «Instagram craze»? Here are the 3 little tips from Yelli Jewels...
In the family of precious materials, I choose silver! Yes, alongside gold and platinum, silver is not left out when it comes to precious materials, it is even very popular on a daily basis for its malleability and accessibility in terms of cost, which makes it a favorite for craftsmen and jewellers but also consumers. Silver being the raw material of Yelli Jewels, today we decided to give you all its secrets.
Like the great majority of the ancestral African ethnic groups, the Berber people are of oral tradition, so it is very complicated to find documents relating their history, however this does not mean that the Free Men left no trace of their history. Today we invite you to get to know one of the guarantors of the culture and history of the Amazigh: Tattoos.
The Amazigh culture has always placed humanity at the centre of all things, emphasizing on the ties that linked it to the spiritual world, to nature but also and especially to its fellow human beings.
One of the best examples of this is the mother-daughter relationship, a strong and beautiful bond sealed by the tradition of handing over the jewels of the matriarch to her daughters.
Amazigh, Berbers… for many these words are more than familiar, the expression of their roots and cultural heritage. For others they still contain a part of mystery, so we decided for this first publication to make you discover or rediscover the Amazigh culture through the prism of its jewels.